A couple weeks ago I had the opportunity to attend DirecTV’s annual Revolution conference down in Dallas, Texas. Along with me on the trip were PEAK’s President and CEO Rick Peterson and the Marketing Director of PEAK, Michael Laport. While down there we caught a glimpse of several new offerings from DirecTV; all coming out very soon in 2010.
Cinema is a new OnDemand movie streaming offering from DirecTV that allows you to rent and locally store movies, including brand new released titles, the day they come out on DVD at retail. For people who like the idea of Netflix, this is a similar offering and is exclusive to DirecTV customers. Netflix currently doesn’t offer 1080p streaming and usually doesn’t stream the newest movies until they’ve been on DVD at retail for several months or longer. A single movie will cost $4.99 for standard definition and $5.99 for HD (720p or 1080p, depending on the title).
While at Revolution we also got word that Dish Network had just released some fairly ‘fuzzy’ numbers claiming to be the first television provider to have over 200 HD channels. The only problem with this is that 57 of said HD channels are 57 movies that you can’t buy from Dish. Instead those 57 movies come pre-loaded on Dish’s latest SlingLoaded DVR, and are not available anywhere else from Dish. Another 15 of those channels are PPV and 25 more are regional sports networks; regional meaning you only get 1 or 2 of those HD sports channels depending on your geographic location, not all 25. I let you do the math on Dish’s real number of HD channels. DirecTV does not have 200 HD channels either…..yet. In the year 2010 DirecTV is launching several new satellites and is guaranteed to have well over 200 HD channels – legit 24/7 HD content filled HD channels – by the end of the year. No other cable or satellite television provider out there can legitimately match that.
3D appears to be here to stay, both in theaters and now also in our living rooms. Although I’m personally very unimpressed with today’s 3D technology (having to wear glasses is a huge negative for me), I am excited at what this means for the future of home entertainment. DirecTV invested a lot into the idea that 3D would become massively popular in the home in the next couple of years. They are releasing two of their own 3D channels in HD. One is for OnDemand content and the other, called n3D, is their own channel with exclusive content for DirecTV customers. On top of that, DirecTV is planning on rolling out a handful of new 3D HD channels, some exclusive, by the end of 2010. I’ve even heard some widely reported rumors that the 2010 World Cup in South Africa will be available in 3D HD on DirecTV. I’m getting a headache just thinking about it.
Multi-Room viewing. I know, “Finally!”, right? Those were my thoughts when DirecTV announced that this May they are finally coming out with a multi-room setup for their receivers. The Multi-Room feature is only $3.00 per month and requires at least one DVR or HDDVR receiver. With Multi-Room you can pause the show you’re watching on the DVR in the living room and continue where you left off on the standard receiver in the bedroom. Rick, Michael, and I were all able to see the Multi-Room setup first hand and it was quite impressive. The interface was very simple. The parental controls are set per receiver so if you have an R rated movie on the DVR, you can watch it on the bedroom and living room TV’s but little Johnny can’t watch it on the TV in his bedroom. That last part got me pretty excited. I think robust yet friendly parental controls are a big deal in this technology-centered age.
There will be more updates about these features and possibly even more new products from DirecTV before the end of 2010. This is shaping up to be a heck of a year for DirecTV. As a member of the PEAK family, I am very happy that we chose DirecTV as our television partner. I honestly believe that although they may not always be the cheapest choice around, they are definitely the best when it comes to variety and quality. If you currently have DirecTV with PEAK please give us a call and ask about possible upgrades and seasonal sports programming. If you don’t currently have DirecTV, please give us a call. We are local and we are here for you, 24/7.